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The smart ones do. The same goes for emails, advertising copy, blogs, abstracts, elevator pitches, etc. Movies do it, too.
by skookumchuck 8y ago
The smart ones do. The same goes for emails, advertising copy, blogs, abstracts, elevator pitches, etc. Movies do it, too.
- rapfaria 8y agoWhy though? Is there something relating overall quality to first line engagement? "The primroses were over" does nothing for me, but Watership Down is great!
- skookumchuck 8y agoBecause people are deluged with information and need a good reason to invest the time looking past the beginning.