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>1. Geofencing is not very accurate. The range I’ve seen is ~100 yard accuracy. This is potentially a colossal waste of ad spend for lawyers because they get so

>1. Geofencing is not very accurate. The range I’ve seen is ~100 yard accuracy. This is potentially a colossal waste of ad spend for lawyers because they get some people in the waiting room, but they also get every single device in the building, parking, and surrounding area. Sure, but advertising is a total crap shoot anyways. How well do you think those billboards on the highway are targeted? Anything that ups your chances of getting in front of your target audience is a huge win. This is Facebook's entire business model.

soared 8y ago
That’s not really true at all. I run digital ad campaigns for a living. Pretty much everything digital (that is being run by a competent agency) is extremely targeted. You can definitely go to a site and fine poorly targeted ads, but there are legitimate business reasons for those to exist. If built correctly I can target exactly who I want to with minimal effort. Takes some time to prune and optimize to get it there though.