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The article doesn't say where the advertisers get the geolocation data -- is that from the data that the carrier is selling, or is it coming from some app(s) in
by Johnny555 8y ago
The article doesn't say where the advertisers get the geolocation data -- is that from the data that the carrier is selling, or is it coming from some app(s) installed on the phone?
- jacquesm 8y ago> is that from the data that the carrier is selling, or is it coming from some app(s) installed on the phone? Could be both, could be some website you viewed, could be google maps, anything that shares your location. Location data is pretty valuable to advertisers, OpenRTB supports it explicitly during the real time bidding process. All manner of cleaning is applied to the data to ensure that it isn't faked or useless before the bidding starts.