Well, chrome has decided "www." is implied. I am reserving judgment about this, but in all modern browsers you can ignore the www. Honestly, without the "www."

Well, chrome has decided "www." is implied. I am reserving judgment about this, but in all modern browsers you can ignore the www. Honestly, without the "www." you have a much stronger chance to define your brand. Which do you remember better? "www.iamawesome.com" versus "iamawesome.com"?