> People think anything that can't fit in to excel is somehow 'big data'. To be fair, I'd say this is only true if "excel" is generalized to "the largest non-d

> People think anything that can't fit in to excel is somehow 'big data'. To be fair, I'd say this is only true if "excel" is generalized to "the largest non-distributed-computing tool they're personally aware of". Granted, that may usually be a spreadsheet, but at least in the tech industry, people do know of DBMSes. They just happen to think an affordable single server is an order of magnitude smaller than is actually achievable, even if it's an order of magnitude larger than a spreadsheet.