I agree, it's their ad agencies/SEM agencies who are using geo fencing, which isn't ideal. If the marketing agency was more advanced, they'd be using IP Targeti

I agree, it's their ad agencies/SEM agencies who are using geo fencing, which isn't ideal. If the marketing agency was more advanced, they'd be using IP Targeting instead. Have used IP Targeting to target conferences/events and several hotels around the conference and it worked really well.