> why would a consumer be interested in cooperating? No one likes ads, right? Let's assume I can't block ads or choose not to block them to support site/servic

> why would a consumer be interested in cooperating? No one likes ads, right? Let's assume I can't block ads or choose not to block them to support site/service I'm using. If that was the case I'd rather see relevant ads as long as they were targeted based on a subset of information about myself I've decided to provide, to the parties of my choosing and with usage restricted to that single purpose only.