Feeling intimidated by your competition isn't a prerequisite for wanting to eat their lunch. There's also potential to expand the market for MATLAB by getting

Feeling intimidated by your competition isn't a prerequisite for wanting to eat their lunch. There's also potential to expand the market for MATLAB by getting some of the Fortran & C scientific computing crowd to reconsider whether writing low-level code is worth the additional pain when the value of doing so for performance reasons is highly questionable.