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I disagree. If anything, buy stock in McDonald's. While the world's economy continues to suffer, people will be working longer hours, more depressed, and stres
by devmonk 16y ago
I disagree. If anything, buy stock in McDonald's.
While the world's economy continues to suffer, people will be working longer hours, more depressed, and stressing out. This is basically a recipe for fast food profits.
On the other hand, it isn't all roses. Some things may be working against fast food profits next year:
- This year, U.S. farmers had higher wheat yield, but the rest of the world had problems (particularly Russia), so prices were high. U.S. farmers are not making assumptions about the yield for next year, but to be safe are prepping for lower yield. If there is lower yield throughout the world, it will mean further increase of costs.
http://www.npr.org/blogs/thetwo-way/2010/08/05/129009148/russian-wheat-export-ban-sends-prices-higher http://www.npr.org/blogs/thetwo-way/2010/08/05/129009148/rus...
- Unless they get the sugar beet problem worked out, that is going to eventually make cola costs rise, which will be bad for the fast-food business.
http://www.npr.org/templates/story/story.php?storyId=129891767 http://www.npr.org/templates/story/story.php?storyId=1298917...