I agree that what consumers want!=what corporations want. The implicit point in my post above is that consumers are voting with their wallets for the low-cost

I agree that what consumers want!=what corporations want. The implicit point in my post above is that consumers are voting with their wallets for the low-cost fares, that are complicated and convoluted. So in this instance of airline tickets, there is large consumer demand for cheap tickets, simplicity be damned. Southwest is the option for those who want simple and are willing to pay for it. Amazon gave consumers simple and cheap.