For US users FB seems to make an average of around 20-25 USD per quarter[1], aka 80-100 USD per year or 6-8 USD per month. I wonder how much they make on users

For US users FB seems to make an average of around 20-25 USD per quarter[1], aka 80-100 USD per year or 6-8 USD per month. I wonder how much they make on users that say they are willing to pay to use it. My guess is that those customers probably are above average, since they (at least say they) have the disposable income to pay for FB, and hence are more valuable to show ads for [2]. It wouldn't surprise me if it would cost me 10-15 USD per month to cover the ad revenue FB is getting for me and my data, and the question is if I really would be willing to pay that. [1]: https://medium.com/@mlvb_at/facebook-earnings-q1-2018-a-reality-check-a9fd7133aa36 https://medium.com/@mlvb_at/facebook-earnings-q1-2018-a-real... [2]: I'm not sure if this reasoning is sound, but it seems resonable. I wonder if there is data/estimations on the distribution of ad revenue per user.