Like any other situation where tons of big players with big budgets are doing a thing that seems stupid, it's because it does work, even if stupid, and because

Like any other situation where tons of big players with big budgets are doing a thing that seems stupid, it's because it does work, even if stupid, and because none of them want to "risk" being the studio known as the one that makes the "girl games." Doesn't help that historically games aimed at girls are just... atrocious. Not even talking about the themes or whatever, I mean simply from a software and interactive standpoint, they're just godawful point and clicks. Edit: Let me be VERY clear here, I'm not blaming girls or women for this AT ALL. Just saying that the shovelware-to-quality ratio is a LOT worse on the more girly end of things, stuff like the Barbie games, animal-centered games, etc. There is nothing wrong with making a game centered around being a model or whatever the hell, and you could probably make some pretty interesting ones with what are traditionally strong female interests. Just saying that a lot of what has been made is pure and utter dreck.