I just went on their yelp page and was noticed a huge spike in negative review (talk about the streisand effect...). but what surprised me was the yelp notifica

I just went on their yelp page and was noticed a huge spike in negative review (talk about the streisand effect...). but what surprised me was the yelp notification: "Active Cleanup Alert This business recently made waves in the news, which often means that people come to this page to post their views on the news. While we don’t take a stand one way or the other when it comes to these news events, we do work to remove both positive and negative posts that appear to be motivated more by the news coverage itself than the reviewer’s personal consumer experience with the business. As a result, your posts to this page may be removed as part of our cleanup process beginning Tuesday, May 29, 2018, but you should feel free to post your thoughts about the recent media coverage for this business on Yelp Talk at any time. " So is it like the news coverage never happened ? seems kind of disingenuous to remove everything during that period (whatever time frame they will decide on is interesting too)