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"People want simple interfaces, simpler solutions, simpler interactions." Under what circumstances? Numerous airlines, Southwest excluded, come to mind as an
by heymijo 8y ago
"People want simple interfaces, simpler solutions, simpler interactions."
Under what circumstances?
Numerous airlines, Southwest excluded, come to mind as an anti-example--moving toward a more complicated, convoluted pricing and buying model for tickets.
- FrozenVoid 8y agoWhat consumers want != what corporations want. If that complex scheme is more profitable, it will be used. Perhaps this interface to buying tickets allows them to segregate the market better or exploit some psychological flaw.
- heymijo 8y agoI agree that what consumers want!=what corporations want. The implicit point in my post above is that consumers are voting with their wallets for the low-cost fares, that are complicated and convoluted. So in this instance of airline tickets, there is large consumer demand for cheap tickets, simplicity be damned. Southwest is the option for those who want simple and are willing to pay for it. Amazon gave consumers simple and cheap.
- dalore 8y agoAnd airlines one of the most hated experiences. It's proving the point.