You acquire Beanie Babies and towels. You earn clients. How? By persuading them you can add value, reduce costs, control risk, generate growth. The best form o

You acquire Beanie Babies and towels. You earn clients. How? By persuading them you can add value, reduce costs, control risk, generate growth. The best form of persuasion usually comes down to reputation: a clear record of success and expertise in your field. You will know you have a good reputation when clients seek you out, and your employer doesn't have to offer bounties. There's nothing wrong with encouraging employees to bring in new business, but if that's the main or only strategy your company has to get clients I would feel concerned in your place.