It seems like these guys added lighting to the visualization of CT volumes and decided to call it "Cinematic Rendering" or "CR" for short. I'm not sure what po

It seems like these guys added lighting to the visualization of CT volumes and decided to call it "Cinematic Rendering" or "CR" for short. I'm not sure what possessed these people to take 40 year old techniques and decide that they could come up with a hyperbolic name and a new acronym then not have everyone just roll their eyes.