It's the information equivalent of sugar water. Here's some 2007 numbers, courtesy of Yahoo Finance: Coca-Cola Company (KO): $6B net profit on $29B revenue

It's the information equivalent of sugar water. Here's some 2007 numbers, courtesy of Yahoo Finance: Coca-Cola Company (KO): $6B net profit on $29B revenue Pepsico (PEP): $5.6B net profit on $39.4B revenue Google (GOOG): $4.2B net profit on $16.6B revenue Microsoft (MSFT): $14B net profit on $51.1B revenue I'd say that, while Microsoft Windows is more profitable than sugar water, the soft drink industry is holding its own. Of course, Pepsi and Coke know how to monetize sugar water... Paging John Sculley! Where is he when we need him? He wasn't the world's greatest tech CEO, but he sure knew the value of sugar water!