My imagination might be failing to see it but any startup creating yet another chat application just makes the problem larger. Is it possible that a startup cou

My imagination might be failing to see it but any startup creating yet another chat application just makes the problem larger. Is it possible that a startup could force giants like Facebook or Google to comply with giving up their walled gardens of IM? I also don't mind the petition to be towards said tech giants for them to make a consortium or whatever that agree on only making and allowing chat applications in their stores that comply with implementing an open protocol.