Totally agree... but again, point of the post was that when you are selling bottom up, and your "customer" is the end user, you are less locked by a singular bu

Totally agree... but again, point of the post was that when you are selling bottom up, and your "customer" is the end user, you are less locked by a singular buyer who think that something is required. No doubt that this approach can cause some friction, and it is way easier before release... but it can be done...if the primary goal is user experience.