If someone creates a site that makes money and can be cloned in a few hours of work, of course people are going to copy it. Isn't that why investors want to kn

If someone creates a site that makes money and can be cloned in a few hours of work, of course people are going to copy it. Isn't that why investors want to know what the competitive advantage is with any company they're going to invest in? To prevent this sort of copy-catting?