> If one of the principal reasons for choosing your product is an opportunity to maximise profits, then an organisation that doesn't actually have that motivati

> If one of the principal reasons for choosing your product is an opportunity to maximise profits, then an organisation that doesn't actually have that motivation arguably derives less value from it and logically ought to be less willing to pay market price. An NPO doesn't work that much differently than FPO in this regard. NPO does not mean they can just waste money, if they have an opportunity to be more productive and save save money, they are going to take it. While their salary is not directly tied the amount of money brought in, NPOs have boards that hire,fire, and set wages for employees just like any other business, and they do this based on performance.