Most readers aren't in the 1%, but most (Atlantic Monthly) readers are in the 10%. Articles about the 1% are about "them"; articles about the 10% are about "us"

Most readers aren't in the 1%, but most (Atlantic Monthly) readers are in the 10%. Articles about the 1% are about "them"; articles about the 10% are about "us". That's a reasonable premise for an article: move the goalpost and show what it's like to be on the other side of it.