I would never start any business with friends or families. Anything with lots of money involve can hurt relationship. With that said there were other points i

I would never start any business with friends or families. Anything with lots of money involve can hurt relationship. With that said there were other points in there too and pitfalls that OP did early on that are good lessons. I think another thing to consider is that he didn't have a lawyer or accountant from the inception to go over the legality of 50%-50% and administration role. It's a sad article but the ending was bright and I'm glad he's taking it as lessons learned. It'll help other people too. edit: The pivot from B2C to B2B is interesting. I never actually consider this but reading this now it's more of a "No duh" moment.