Everybody starting a company for the first time should read this article and the associated book https://hbr.org/2008/02/the-founders-dilemma https://hbr.org/20

Everybody starting a company for the first time should read this article and the associated book https://hbr.org/2008/02/the-founders-dilemma https://hbr.org/2008/02/the-founders-dilemma