... until one of the owners decides to push a cart up and down the beach bringing the icecream to the consumer, and the other copies that, and then one pivots t

... until one of the owners decides to push a cart up and down the beach bringing the icecream to the consumer, and the other copies that, and then one pivots to offer ice drinks, and one offers gluten free vegan icecream, but they go out of business because, hey it's Houston not California. And then the surviving vendor is put out of business by a robotic beach delivery service.