I understand how you feel. I've worked for startups that felt that way. If you've decided it's not worth it to focus on accessibility, I doubt I can change your

I understand how you feel. I've worked for startups that felt that way. If you've decided it's not worth it to focus on accessibility, I doubt I can change your mind with a few words on this HN post, especially if you can't make yourself care about a potential customer base. But I'll try anyway. If I want to start a restaurant, part of the cost of doing so is ensuring that the facilities I provide are accessible to the disabled. I need to have menus for the blind, or at least provide reasonable alternatives. That costs me money, and doesn't have a good ROI. But it's the law so I do it. Of course, there's no law mandating that your web site needs to be accessible, even though Target has been sued and settled out of court for having an inaccessible web site, as have a few others. If you plan to sell your services to a school or university that takes federal funds, then there are in fact laws that affect you. I'd argue it's not much of an additional cost to implement if you do it from the beginning, but it is certainly hard if you have no background or idea how to start. Things are different than they were in 2004, although we have a different set of issues to deal with. One thing I hate though is when people say "X is easy if you know how it works", so I'll do my best to explain some of these concepts as I go forward. Just promise you'll follow what I'm doing and keep providing those devil's advocate responses. Deal?