If Advertising features in Google Analytics are enabled, then your data might be used for remarketing, also collected data might be shared with Google for bench

If Advertising features in Google Analytics are enabled, then your data might be used for remarketing, also collected data might be shared with Google for benchmarking, tech. support and account specialists. You can disable this, though https://support.google.com/analytics/answer/1011397 https://support.google.com/analytics/answer/1011397