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Google Anlytics provides only aggregate data to the site owners. But I think that Google themselves use it to improve their ad targeting algorithms, because why

by yoz-y 8y ago

Google Anlytics provides only aggregate data to the site owners. But I think that Google themselves use it to improve their ad targeting algorithms, because why wouldn’t they?

ascorbic 8y ago
Yes, exactly this. Even if site has enabled IP anonimity, Google still has the tracking cookies.
- dbbk 8y ago
  Yeah IPs are only used for determining location I believe.