It's all down to the hyper-toxic idea that every company must now extract as much data from you as possible. Google and Facebook were two of the early pioneers

It's all down to the hyper-toxic idea that every company must now extract as much data from you as possible. Google and Facebook were two of the early pioneers of "here is a 'free' product in exchange for your data" that succeeded at serious scale. Now, it's no longer even enough to simply pay for a product from just about any company. We must also consent to essentially being further exploited for the company's gain ever-after. There is a lot of discussion about dark UI patterns here and it's true that they are pervasive these days. Much of it is spawned by this customer-hostile "dark business model". Replace the word "nothing" with "something" in this "300" clip and it pretty much sums up many company attitudes these days: https://m.youtube.com/watch?v=uHxIssSROjk https://m.youtube.com/watch?v=uHxIssSROjk