Start with your users. Talk to your most loyal users and try to identify their needs and the value they are getting from your SaaS. Why do they use your servic

Start with your users. Talk to your most loyal users and try to identify their needs and the value they are getting from your SaaS. Why do they use your service? What is their single biggest frustration / the single biggest value they get from your service? Can you find similar customers? How can you reach more of the users you want? Once you really nail the value proposition you have and map out clearly who your customers are and why they love your service it is easier to know where you're going for marketing and growing your business.