Even better is if you register a trademark. Starting a year or two before it expires you start getting at least weekly junk mailings formatted to look like off

Even better is if you register a trademark. Starting a year or two before it expires you start getting at least weekly junk mailings formatted to look like official government letters from entities like the "US Trademark Bureau Ltd." offering to assist you with the process of renewing for a small fee of several hundred to thousand dollars. Fortunately most of them contain a prepaid envelope, so I get a small amount of enjoyment out of sending those back empty, or with the outer window envelope stuffed inside...