Is the primary audience of your product scientists? From what I can see the uses you promote seem to be primarily journalists. Are you working on a similar basi

Is the primary audience of your product scientists? From what I can see the uses you promote seem to be primarily journalists. Are you working on a similar basis for them? ie a tool that lets them get on with writing and finding stories rather than correcting dataset anomalies? Do you see gridworks/Google Refine and tools like freebase and infochimps as competition? Panopticon? Chart.io? Sorry for the barrage of questions, my background is data vis and your business and business model fascinates me. Good to see more startups in london too!