They do and they have. A ton of old media companies are going bankrupt. USA Today definitely would not have survived another 5 years with 25 second page loadin

They do and they have. A ton of old media companies are going bankrupt. USA Today definitely would not have survived another 5 years with 25 second page loading times. Or at least, such an old website wouldn't have generated enough revenue to survive long term (and USA Today would put their content on something else like Apple News, Youtube, etc)