I don't think it's a foregone conclusion that advertising needs to be based around tracking your every move to make the best or most effective ads. Domain relev

I don't think it's a foregone conclusion that advertising needs to be based around tracking your every move to make the best or most effective ads. Domain relevance is still one viable path in some cases. The rise of adblocking and the ongoing arms race from that would prompt innovation and change eventually. I don't think we need to underestimate the advertising industry's ability to route and innovate around regulation and irritated consumers.