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Google's main ad products, AdWords and AdSense, are content based. For many advertisers, this has always been the best type of targeting. E.g. some hotel in T
by mortehu 8y ago
Google's main ad products, AdWords and AdSense, are content based. For many advertisers, this has always been the best type of targeting. E.g. some hotel in Toronto may advertise on the search engine results page when you search for "hotels in Toronto", or view a video about things to do in Toronto.
- C14L 8y agoThat's incorrect. AdSense was content based. They switched to "individual user interest" based many years ago. Its only now, after GDPR, that you finally have an option to switch back to content based ads, but sadly "for EEA users" only.
- mortehu 8y agoI can only find sources that contradict you. Do you have a source for that?