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> Targeted ads are like a cancer >> Not to mention the ads keep following you after you buy the thing If you don't want irrelevant ads for items you already p
by bko 8y ago
> Targeted ads are like a cancer
>> Not to mention the ads keep following you after you buy the thing
If you don't want irrelevant ads for items you already purchased following you around, then you want better targeting.
I think many people just don't like ads at all. If I had to live with ads, I'd prefer to have relevant ads, but that's just me.
- digi_owl 8y agoI don't mind ads as a concept. I do very much mind ads that stick a massive zombie in my face when i happen to be browsing a url listing that may hold something about games.
- coffeedrinker 8y agoI hear this argument a lot but I disagree. While some advertisements can alert you to a product that will be helpful, many have the psychological intent of producing dissatisfaction and are an attempt to compel you to purchase something you do not need and your life probably would be better off without. Advertising is deliberately about producing discontent and it makes people more unhappy and more dissatisfied with their lives. I would rather see ads that I can immediately dismiss than have ones that make me start desiring that which I don't really need.
- bko 8y agoSo you're just against advertising. That's fine but I don't think there is an alternative business model that doesn't rely on advertising to feed the current demand of entertainment. I hope I'm wrong and people like you who find advertising distasteful can have access to the wealths of society with some alternative form of funding
- headsoup 8y agoBut if I want relevant ads don't I want them relevant to things I'm searching for anyway? I.e. advertise things on sites (and sections) where I'm looking for that category anyway. There's no need for 'targeted' ads that follow me around if the ads are in the places I expect when looking for something. Content providers should be ensuring they display quality and relevant ads, not relying on 'other' services to come find the consumer.
- bko 8y agoQuality and relevant ads is exactly what targeted marketing is about. If the advertiser doesn't know who I am how will she know to serve me a qhality and meaningful ad? Maybe if it's targeted to what I'm searching for and it often is, but that leaves out a lot of people that rely on advertising, like newspapers and social media companies. What's a relevant ad for a news article?
- krapp 8y ago>If the advertiser doesn't know who I am how will she know to serve me a qhality and meaningful ad? The same way they do in television, radio, film and every other medium?
- kinsomo 8y ago> Quality and relevant ads is exactly what targeted marketing is about. Not really. Targeted marketing is about particularly narrow conceptions of quality and relevance. IMHO, the logic of targeting and tracking has severely twisted the meaning of those terms in marketer's minds.
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- monochromatic 8y agoI’m fine (or at least ok) with ads. I’m not fine with being stalked.
- bko 8y agoYou can choose not to visit sites that use ad services that "stalk". You're not entitled to the content of a media brand under your terms
- monochromatic 8y agoThen they're welcome to block me with a paywall, as some do.