3 ms·

But then it's not about new sales, but rather brand loyalty and maintaining market share. If coke or pepsi stopped advertising, I'm curious how long it would ta

But then it's not about new sales, but rather brand loyalty and maintaining market share. If coke or pepsi stopped advertising, I'm curious how long it would take for them to take a hit if the other kept advertising. Maybe it would be fast, maybe it would take a generation, but either way it would happen eventually.

alkonaut 8y ago
But this drop is only for online ads, correct? So unless they buy fewer ads overall, what has happened now is that companies moved their ad money to print/broadcast/posters and other traditional media?