> will simply shift their ad spend to other markets That's totally fine, and nothing of tangible value will be lost to society. Some valuable innovations have

> will simply shift their ad spend to other markets That's totally fine, and nothing of tangible value will be lost to society. Some valuable innovations have happened thanks to $$ being fueled into the tech sector via adtech and privacy invasion, and those will suffer, but that's a trade me and many others are happy to make. The "value add" of privacy invasion is purely an arms race.