I remember seeing a documentary on this is the past. The main things I got from it was: 1. It was designed for countries with high levels of Vit A deficiency (

I remember seeing a documentary on this is the past. The main things I got from it was: 1. It was designed for countries with high levels of Vit A deficiency (as other comments have noted). Those countries now use simple Vit A pills. There is no need for 'Golden Rice'. 2. It has been trialled in Asia but due to it's yellow colour, the people didn't even want to eat it. In their mind, rice is always white. I also seem to recall that it is a project that has failed in a few countries to be accepted as a replacement for traditional rice. I do not understand why FDA approval was sought, nor why it's for sale in the US. This documentary (it might be the one I vaguely remember) shows how the Phillipines has a government programme which gives Vit A pills twice a year: https://youtu.be/TPRqRjCT_vE?t=11m6s https://youtu.be/TPRqRjCT_vE?t=11m6s EDIT: (formatting)