2 ms·
> what related content would they advertise? Guns? Back to school supplies? Without knowing why a person is on a page, it's difficult to understand what related
by reitanqild 8y ago
> what related content would they advertise? Guns? Back to school supplies? Without knowing why a person is on a page, it's difficult to understand what related products might appeal to them.
Training for teachers? Security services? Access control systems? Yes, a lot of those reading are parents, not teachers, but what do you think they'll do if they are convinced something exists that will reduce the risk of school shootings?
Editing: ad "targeting" as it has existed so far has also been insultingly, embarrassingly bad IMO. Even Google tried for years to send me ads for Russian, Ukrainian, Philippine and Thai dating sites. Round robin. I was delighted when they started showing me Wordpress ads.
Those are not relevant either but now we are approaching something useful and not actively insulting (I'm very happily married and have small kids.)
- js8 8y agoI think you're right about the targeted ads. Many people have expressed similar sentiment. I suspect that most advertising is actually driven by supply (that is, somebody wants to advertise X), not demand (somebody needing Y at the moment), and that's why targeting doesn't really work that well, and the disadvantage of untargeted ads (or targeted by content) is much smaller than advertising industry claims.