2 ms·
You can capture consent on your first party site (enumerating each of the networks and letting user opt out) and pass that to advertising networks: http://adver
by ec109685 8y ago
You can capture consent on your first party site (enumerating each of the networks and letting user opt out) and pass that to advertising networks: http://advertisingconsent.eu/ http://advertisingconsent.eu/
- danieldk 8y agoI think the more difficult part is that you also have to be able to retract consent. So a first-party site has to offer this possibility as well and pass that to the advertising networks, which will have to remove the relevant data. Of course, this is technically possible. But apparently everyone has been sleeping during the two-year grace period.
- mirimir 8y agoRight, tracking will be tedious. That's a lot of transactional data, I think.
- Tomte 8y agoI don't think that ought to be possible (i.e. it's probably legal today, but shouldn't): if I'm giving consent to be tracked by company A, that does not extend to company B. And blanket consent like "ok to be tracked by whoever" should be illegal. Drain the swamp!
- mirimir 8y agoAs I understand it, ad networks integrate PII from many sources. From first-party sites, yes. But also using third-party cookies. And, at the point where a user is asked for consent, how can the eventual path of PII sharing be predicted?