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Wow! What are sites supposed to do to place non-targetted ads (traditional content-based banner ads)? AFAIK, ad networks (if there are still any left) and ad cu
by tannhaeuser 8y ago
Wow! What are sites supposed to do to place non-targetted ads (traditional content-based banner ads)? AFAIK, ad networks (if there are still any left) and ad customers still want tracking pixels or other instruments to measure (unique) impressions, which would also need consent under GDPR. OTOH, you could say that DoubleClick and Facebook ad impression figures aren't really more transparent or fraud-resistant than no stats at all since nobody can verify those anyway - except your own trackers, that is
- lun4r 8y agobesides personalization you can also target banners based on the content of the page where the banner is shown. still relevant and a lot less creepy
- alkonaut 8y agoTraditional banners would be fantastic. I’m hoping for a future where a fraction of sites move to traditional print style ads, some fraction moves to paid content, and a huge fraction simply moves to the waybackmachine. If tracking ads support a business it’s not a business it’s a scam.
- zerostar07 8y agoYou can enable content-only targeted ads in Adsense for EU users, but like you said, it still requires opt-in for the cookies.