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This is completely unsurprising. Ad buyers are uncertain about what the fallout of the GDPR is and are taking a "wait-and-see" approach to advertising. That's
by MiscComment3209 8y ago
This is completely unsurprising.
Ad buyers are uncertain about what the fallout of the GDPR is and are taking a "wait-and-see" approach to advertising. That's causing the price drop, since fewer people are buying. When the dust settles, and they know how to proceed, it will return to normal.
If I could predict how quickly it would bounce back, I'd be tempted to get involved in the exchange market.
- onion2k 8y agoWhen the dust settles, and they know how to proceed, it will return to normal. Unless there isn't a corresponding drop in product sales. That would show the ads aren't driving sales, and there's no good reason to go back to spending on them...
- zormino 8y agoBut then it's not about new sales, but rather brand loyalty and maintaining market share. If coke or pepsi stopped advertising, I'm curious how long it would take for them to take a hit if the other kept advertising. Maybe it would be fast, maybe it would take a generation, but either way it would happen eventually.
- alkonaut 8y agoBut this drop is only for online ads, correct? So unless they buy fewer ads overall, what has happened now is that companies moved their ad money to print/broadcast/posters and other traditional media?
- zerostar07 8y agoI dont think ads were ever efficient, but ad spending never stopped going up. It's an essential business lubricant. arguably however targeted ads are more efficient than anything else , even marginally.