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"Why would a designer ever use "Avant Garde"?" I worked on a web project recently that used Avant Garde in the branding. I have never had so much difficulty tr
by earnubs 16y ago
"Why would a designer ever use "Avant Garde"?"
I worked on a web project recently that used Avant Garde in the branding. I have never had so much difficulty trying to make body type hang with branding. Anyway, I came across this quote:
"The only place Avant Garde looks good is in the words Avant Garde …" http://www.thinkingforaliving.org/archives/147 http://www.thinkingforaliving.org/archives/147
- sudont 16y agoGuy I worked with used it pretty successfully for Trek. It's a difficult font, but it's not inherently evil like Optima, Comic Sans or Papyrus.
- hellweaver666 16y agoI don't think any fonts are inherently evil... it's the people that use them you have to watch out for ;-)
- jacobolus 16y agoHow is Optima inherently evil? Used properly (e.g. printed at high resolution on glossy paper for some art book, or printed letterpress) it’s absolutely gorgeous.