Chips are the enabler to all sorts of critical features and user experiences. Its not just the chip - hardware architecture and software are there too, but thre

Chips are the enabler to all sorts of critical features and user experiences. Its not just the chip - hardware architecture and software are there too, but three examples: - maintaining device responsiveness for more and more complex software and higher resolution displays - 120fps UI (iPad Pro) - 4k60 video Re:4k60, try to find another device besides the iPhone that can shoot 4k60 that isn't professional equipment. Best you have is the new Samsung S9 which can do so for a whopping 5 minutes. That's primarily the chip.