IMHO it's easier to bring a high end retail down to the common folks than to take a low end retail to the rich folks. That's how luxury goods..Couch, Michael K

IMHO it's easier to bring a high end retail down to the common folks than to take a low end retail to the rich folks. That's how luxury goods..Couch, Michael Kors work...become a luxury good, then reduce price/quality for common folks. Common folks get luxury name and feel good. You'll abandon the rich people but you'll make more money.