IP address by itself is not enough to be considered personal data. Only if they gathered other info would it become so. My ISP can tie IP to my account and oth

IP address by itself is not enough to be considered personal data. Only if they gathered other info would it become so. My ISP can tie IP to my account and other info, so for them it is personal data. If they're not processing personal data they don't need DPO or rep. I'm not against analytics for helping to make a site better or understand how people are using it, eg piwik or processing access logs (ok that's a bit old school now). GA I block along with other analytics services that work across numerous sites. That's nothing against HN or an individual site that's not wanting an aggregate profile growing with the analytics provider. Optional email? Choosing to provide it might be enough opt in. Not sure. There's certainly no restriction of service without or pressure to provide.