>I've never found targeting to be effective at showing me ads that were genuinely better or less annoying. I'm not the guy you're responding to, but I think th

>I've never found targeting to be effective at showing me ads that were genuinely better or less annoying. I'm not the guy you're responding to, but I think the key difference is this statement. I had untargeted ads on for about a year and they were always irrelevant. Since returning to targeted ads, I now see things all the time that I'm at least mildly interested in (mostly startups and new services, and/or tools/software I want to try out). I don't care if I'm being coaxed into buying more: the things they're tempting me with are legitimately interesting and I have the ultimate say on whether I buy it or not. Untargeted ads don't give that choice: they're just always irrelevant to my interests.