First of all, ethical ads are possible, and more so on a website already very targeted like a recipes website. I can easily guess what sorts of ads would be us

First of all, ethical ads are possible, and more so on a website already very targeted like a recipes website. I can easily guess what sorts of ads would be useful. Furthermore, I agree the sibling commenter in that these sorts of websites usually just publish what community submits anyways, so we can have a bunch of wikis instead. P.S.: Everybody should know the difference between trying to overcome the status quo which is selling yourself to companies and hoping that they do not abuse you, and things like communism or government overreach. And if businesses will lose money or get closed if they stop bad, malevolent practices of theirs, good riddance. Let the sanity get the better of them.