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Targeted advertising has always seemed pretty dumb, to me most advertising is done by Coke and their target is every where.
by dangerface 8y ago
Targeted advertising has always seemed pretty dumb, to me most advertising is done by Coke and their target is every where.
- brianmcc 8y agoExactly - traditional advertising has long been about product and brand awareness and giving people the warm fuzzies about their logos, slogans, imagery etc. Treat online as exactly that with clickthroughs as a bonus!
- kinsomo 8y ago> Targeted advertising has always seemed pretty dumb, to me most advertising is done by Coke and their target is every where. Doc Searls made a good point: targeted advertising isn't advertising, it's really direct marketing (like spam and junk mail). Coke is doing advertising, but the adtech "targeted" advertisers are just spamming you using new technology. https://blogs.harvard.edu/doc/2018/05/12/gdpr/comment-page-1/ https://blogs.harvard.edu/doc/2018/05/12/gdpr/comment-page-1...